Jangchung-dong
4 stories

Discover
The Seoul Buildings Worth Going Out of Your Way For
Not photo backdrops — buildings where you can read the architect off the structure. Zaha Hadid's DDP, the Leeum's three architects, Kim Swoo-geun's brick, and what's next.

Discover
The Seoul Church With No Cross on the Outside
Kim Swoo-geun finished it in 1981 to look like praying hands, with no cross out front and a catacomb-dark interior. For 40 years outsiders could barely get in — that changed in 2026.

Curated
The Starbucks Inside a 1960s Architect's House
Starbucks Korea's 10th 'special store' is a 1960s house by architect Na Sang-jin, kept in its original seven-room layout — mixology bar, blueprint room, fireplace, vinyl. You go for the building, not the coffee.

Curated
Seoul's Oldest Bakery Is Still Just a Bakery — And That's the Point
Taegeukdang has been open since 1946. It's not trying to look old — it just never stopped.